Market Segment Codes used in hotel bookings
Market codes are tagged to a reservation to obtain statistical information on booking and revenue development. This will later help the Front officeFront office is the communication; accounting; and service center of the hotel software to print statistical reports on Market codes.
Eg:- No. of Room Nights and revenue, number of guests, ARRADR (Average Daily Rate) or ARR (Average Room Rate) is a measure of the average rate paid for the ro... produced by market segment for a date range.
Sample Market Codes
| Text | Group indicator |
| Adhoc Group | Direct |
| Airline Crew | Airline |
| Airline Layover | Airline |
| Airline Layover | AIRLINES |
| Airline STPC | AIRLINES |
| CharterCharter is a�document that creates a corporation. | Travel AgentTravel Agent who receives the commission for the bookings given to the hotel.�A travel agency can ... |
| Comp | ComplimentaryA complimentary or 'comp' room is an occupied room for which the guest is not charged. A hotel may o... |
| Conference | MICE |
| Corporate | Corporate |
| CVGR Other | CORPORATE |
| CVGR RFP | CORPORATE |
| CVGR RSO | CORPORATE |
| CVGR UNIT | CORPORATE |
| Event | MICE |
| FITFIT means Free Independent Traveler or Free Independent Tourist. A FIT is an individual or family or... | Direct |
| FIT Consortia | FIT |
| GDS | Electronic Channels |
| Group Residential Conference | GROUPS |
| Groups Conference | GROUPS |
| Groups Marraiges | GROUPS |
| Groups Others | GROUPS |
| Incentive | MICE |
| Indian OTA | Electronic Channels |
| International OTA | Electronic Channels |
| Leisure FIT | Direct |
| Leisure GIT | Direct |
| Longstayer | Corporate |
| HotelA Hotel or Inn may be defined as an establishment whose primary business is providing lodging facili... Website | Electronic Channels |
| Packages | Direct |
| POSPoint-of-Sale (POS) Terminal: A cash register with the capability to scan a UPC code with a laser an... | System Use |
| Travel FIT | TRAVEL AGENT |
| Travel GIT | TRAVEL AGENT |
| Weddings | Direct |
